ICTpost Education Bureau
Web 2.0 websites and educational apps are good tools in education. The problem is that they all fall short when it comes to talking about technology skills. Identifying and teaching transferable technology skills are crucial for students to not only be college and career ready, but also to prepare them to lead productive lives in an increasingly global and digital world. Ultimately these types of lists are a detriment to teachers and the effective integration of technology into the classroom.
Here is an?outline of necessary skills that students require for future digital marketing career success; tactical skills which will equip them to shape the digital marketing world efficiently and with effortless execution:
Passion for digital
The future generation of students are technologically advanced and this is a definite requirement in digital marketing. Being up to date with technological information is key and includes understanding the basics of desktop computing, computer security, HTML, search engine optimization, web analytics and content management systems.
Thought Process
Students need to be able to scan and shift through information and determine what the important information is, and what should be omitted. A skilled and competent digital marketer, for example, will be able to write content for the web which readers can scan and take from it what they wish.
Engage and interact positively
Students and working professionals, in any field, need to be able to think for themselves, learn on their own, understand and assess facts and figures and engage and interact positively within a team environment.
Effective and succinct verbal and written communication skills in a medium in which people do not have the time to delve into heavy and convoluted content, is essential.
Visionary
Students will garner success from their understanding of the bigger picture. It is crucial that one understands the dynamics of a company and how to create a message and a strategy that will work for the company and its audience it is trying to target.
Accept Change
Be accountable for your actions and learn to accept change in a fast-paced digital environment in which transformation is inevitable and necessary.
Solutions orientation
The digital arena focuses on solutions-oriented approaches to business problems; maintain enthusiasm in your approach and aim to provide sustainable technological solutions to business goals, with passion and consistency.
Seek mentors
Finally, seek out encouraging and established people in the digital world who will willingly monitor and assess your continued growth with positive and constructive feedback. Do not be afraid to grow and expand on your digital marketing knowledge!
A culture of innovation
In all, there should be an aligned and cohesive attempt to create a culture of innovation that is defined collaboratively by the administration, IT department, and classroom teachers. Where there is an understanding of the mission of technology as it pertains to the service of learning, and where all of the constituents are pulling together so that they have the infrastructure, the professional development support, the resources, and best practices available to them to ensure that their technology program is purposeful and not purposeless. Finally, all constituents should understand that Failure is not an option. it’s a requirement! editor@ictpost.com
