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India leaves behind Japan for 3rd largest Internet population

India aims to increase the reach of broadband from the current 20 million users to 600 million by 2020

India aims to increase the reach of broadband from the current 20 million users to 600 million by 2020

India has upsurged Japan to become the world’s third biggest Internet population, growing 31 percent from the year before to 73.9 million users. This puts the country just behind global leader China with 348.2 million users, and the United States with 191.4 million users, according to a ComScore study India Digital Future in Focus report. The report provides a comprehensive overview of the Indian market and identifies the prevailing trends in web usage, online video, social networking and online advertising that are defining the Indian online landscape. Plus, a special spotlight covering online market trends in Online Retail, Travel, Entertainment, Real Estate, News and Information.

Key highlights from the 2013 India Digital Future in Focus include:

  • At 73.9 million home and work internet users, the Indian online population currently ranks as the 3rd largest in the world after China and the U.S.
  • With 75 percent of its internet users under the age of 35, India has the youngest skewing online population among BRIC countries.
  • Across all age and gender groups, Women between the ages of 35-44 are the heaviest internet users in the Indian market.
  • The Indian blogging audience grew 48 percent in the past year to 36 million visitors, while 26 percent of category traffic comes from mobile phones and tablets.
  • 54 million internet users in India watched online videos on their computer, representing a 27-percent increase over the past year.
  • The 2013 India Digital Future in Focus report is part of our Future in Focus series. To get more detailed insights on the digital landscape for major markets around the world, please visit www.comscore.com/Future in Focus 2013.