Here are five ways to use social media in healthcare that can help get the word out about healthcare professionals and the services they provide.
Tweet it out. In a fast-paced world, messages of 140 characters or less are well-received. Keep your Twitter account active and relevant by passing on links to interesting journal articles, newsworthy tidbits and “did you know” snippets of health trivia. Remember to always respond to tweets and retweet any worthwhile information.
Tell it on a blog. Blogs that reach a specific target audience and deliver pertinent information can give your personal and professional brand a big boost. Popular health blogs include those that offer new updates on health issues or common-sense solutions to health problems. Capture readers with a mixture of information and humor, the way many anonymous doctors and nurses do on their blogs, and you might see your readership skyrocket.